Saf Ahmed

Senior Business Development Manager
Workiro

Saf is a seasoned SaaS sales professional with over 20 years of experience in tech, specialising in ERP solutions and currently driving growth at Workiro. With a strong background that includes time at NetSuite, he has a proven track record of helping mid-market and enterprise businesses streamline complex processes into scalable, secure solutions.

Known for his consultative and commercially minded approach, Saf builds genuine partnerships with fast-moving teams who want to get more done and make their systems work smarter.

Saf is a SaaS sales pro with 20+ years in tech, including time at NetSuite. Now at Workiro, he helps scaling businesses simplify workflows and grow with confidence. His approach is consultative, commercial, and people-first.